Fueling Growth Engines & Brand Visibility through Data-Driven Insights
Welcome to the portfolio site of John M. Dane. Experience modern organic growth through SEO, Content Strategy, and Market Research
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My Value Proposition
I don’t just optimize parts — I design and synchronize entire systems. As a Strategic Integrator, I unite strategy, research, SEO, and AI-driven content into a cohesive growth engine that achieves results fragmented efforts cannot deliver.
My method is simple yet disciplined:
Insight First — Precision market research uncovers what the audience truly values.
Authority Building — A content and SEO framework positions the brand as the trusted authority.
System Engineering — Operational and technical systems convert attention into action, and action into profit. This is the deliberate transformation of knowledge into impact.
My credibility is grounded in evidence. As a top 0.5% performer in an elite 4,000-member AI program, I’ve built a portfolio that proves my advantages. Each project in this curated collection applies systems-level thinking to ambiguous, real-world challenges—translating them into clear, data-backed solutions that drive measurable growth in high-stakes environments.
My portfolio is anchored by three pillars—AI Strategy, Content Strategy & SEO, and Human-Centered CX—which together define my ability to design systems that are intelligent, scalable, and deeply aligned with human needs. Each area demonstrates a distinct strength: transforming AI into a strategic partner, building content ecosystems that accelerate growth, and translating user insights into experiences that inspire trust. Viewed collectively, these case studies highlight an integrated methodology—uniting technology, strategy, and empathy to deliver measurable business outcomes and lasting competitive advantage.
Featured Case Study: Trusted Tester Program – Shaping the Future of AI
Supporting Case Study 1: Proprietary Prompt Suite – Automating Senior-Level Workflows
Supporting Case Study 2: Pulse Labs Research – Optimizing Gemini AI for Strategic Workflows
Content Strategy & SEO Case Studies
Featured Case Study: Local Nonprofit – Digital Overhaul Driving 800% Growth
Supporting Case Study 1: Hunting Outfitter – Roadmap to Local Market Authority
Supporting Case Study 2: Global Pharma – Translating Complex Oncology Content for SEO
Human-Centered CX Case Studies
Featured Case Study: TELUS International – Safeguarding Trust on Meta Platforms
Supporting Case Study 1: H&R Block – Enhancing CX/UX in Digital Tax Filing
Supporting Case Study 2: University of Alaska Anchorage – Redesigning the Mental Health Patient Journey
I transform artificial intelligence from a tactical tool into a strategic driver of efficiency and innovation. By combining advanced prompt architectures with rigorous evaluation and testing, I engineer solutions that reduce execution time, enhance reliability, and align with professional-grade standards. My work ensures AI adoption delivers not only automation, but also clarity, scalability, and focus on high-value business priorities.
Featured Case Study: Trusted Tester Program – Shaping the Future of AI
Ranked in the top 0.5% of 4,000+ elite testers for a leading AI developer, I delivered precise, high-value feedback that directly influenced product direction, identified usability gaps, and improved professional-grade reliability for new AI features.
Supporting Case Study 1: Proprietary Prompt Suite – Automating Senior-Level Workflows
Developed 300+ master prompts to automate complex SEO, content, and research tasks, cutting execution time by up to 90% while maintaining professional-quality outputs.
Supporting Case Study 2: Pulse Labs Research – Optimizing Gemini AI for Strategic Workflows
Guided Gemini AI in a multi-phase project to improve code efficiency and workflow design, demonstrating measurable gains in speed and strategic alignment.
I architect digital ecosystems that establish authority, capture demand, and generate sustainable growth. My strategies integrate technical SEO, audience intelligence, and precision content frameworks—turning expertise into visibility and engagement. The result is measurable impact: higher rankings, increased organic traffic, and stronger ROI for organizations seeking both reach and relevance in competitive markets.
Featured Case Study: Local Nonprofit – Digital Overhaul Driving 800% Growth
Led a 16-month transformation that boosted Google Search impressions from 99,400 to 886,000, achieved a domain authority of 36, and generated an estimated $25K in annual ad value through organic traffic.
Supporting Case Study 1: Hunting Outfitter – Roadmap to Local Market Authority
Created a holistic SEO and content strategy to improve mobile usability and keyword performance, projecting a 50–80% increase in local organic traffic within a year.
Supporting Case Study 2: Global Pharma – Translating Complex Oncology Content for SEO
Developed and advised a repeatable framework to reframe highly technical medical content for search optimization without sacrificing scientific integrity, improving visibility to oncology patients and their families.
I embed the user’s voice into every strategic decision. Through journey mapping, scenario analysis, and trust-centered design, I uncover friction points and translate them into actionable roadmaps for adoption and retention. My approach creates platforms and services that are not only intuitive and credible, but also capable of building lasting relationships with the people who depend on them.
Featured Case Study: TELUS International – Safeguarding Trust on Meta Platforms
Partnered with Meta’s Platform Integrity Team to investigate fraudulent sellers on Facebook and Instagram. Produced hundreds of buyer-perspective reports that informed enforcement actions, closed systemic vulnerabilities, and protected marketplace trust for millions of users.
Supporting Case Study 1: H&R Block – Enhancing CX/UX in Digital Tax Filing
Performed scenario-based testing that uncovered friction points in the online platform, informing optimizations in support content and AI integration for a smoother user experience.
Supporting Case Study 2: University of Alaska Anchorage – Redesigning the Mental Health Patient Journey
Analyzed barriers in the patient experience and designed a strategic roadmap to reduce time-to-care, improve intake conversion, and build trust before first appointments.
Search and Strategy Contributor | Confidential AI Development Programs | December 2025 to Present
Ranked in top 0.5 percent of over 4,000 elite testers, consistently delivering precise, high-value feedback that shaped core product direction.
Contributed to multi-phase research studies, including diary study applying Gemini AI to advanced coding workflows.
Designed and validated AI prompt architectures applied to SEO, content strategy, and UX optimization, earning formal recognition, and performance bonus for high-leverage insights influencing feature rollouts.
Strategy Consultant | McKinsey and Company Forward Program | September 2024 to December 2024
Selected for McKinsey’s global leadership program in digital transformation and growth-oriented problem solving.
Led capstone strategy project addressing a complex urban crisis, delivering an evidence-based revitalization plan to senior stakeholders.
Diagnosed 35-point decline in public transit usage as the root cause of gridlock through multi-year data analysis.
Applied Pyramid Principle to distill nine competing factors into two priorities of transit revitalization and infrastructure modernization, framing roadmap to cut commute times by 50 percent within five years.
Lead SEO and Content Strategist | Trinity Lutheran Church | February 2020 to August 2024
Orchestrated a 10,000 percent organic traffic increase over 4.5 years, ranking top 5 for over 2,100 targeted keywords.
Built and optimized a content library of over 270 articles, generating over 886,000 impressions and sustained engagement times exceeding 10 minutes per article.
Elevated domain authority through a comprehensive technical and local SEO program, producing an estimated 2,150 dollars per month in earned media value.
Expert Research Contributor | MarketVision Research, Sago, SIS International and Others | September 2023 to Present
Partnered with global brands including General Mills, Pfizer, H and R Block, and WhatsApp Meta, delivering over 24 actionable insights across product, packaging, marketing, and digital strategy, reducing launch risk and optimizing adoption.
Directed end-to-end consumer and neuromarketing research, including multi-day In-Home Use Tests and packaging diagnostics, shaping retail strategy, product satisfaction, dosage communication, and shelf impact.
Led UX and digital strategy initiatives, including a 60-minute smart home device study and WhatsApp privacy campaign, uncovering five key user frustrations, generating six actionable recommendations, and transforming storyboards into 10 to 20 second short-form videos that boosted clarity, engagement, and adoption.
Prompt Engineer | Personal Project | April 2023 to Present
Built a proprietary suite of over 300 advanced AI prompts, including over 40 master frameworks, forming a modular operating system for strategic execution.
Engineered workflows to cut tactical workload by up to 85 percent while amplifying creativity, strategic clarity, and client-facing performance.
Digital Market Research Analyst (Contract) | Telus International | June 2022 to June 2023
Delivered 25 to 50 mission-critical insights per product for global CPG brands, influencing SEO, customer experience, and marketing strategy.
Conducted deep analyses across over 100 data points per project cycle, translating complexity into clear, actionable reports for executive stakeholders.
Partnered with product and marketing teams to transform data into measurable growth strategies.
Founder and Niche Market Specialist | Tabby Care | September 2020 to January 2023
Founded and scaled a niche WordPress platform to over 7,600 global views across 128 countries, demonstrating rapid market entry and global reach.
Secured 1,034 backlinks and strong keyword rankings through competitor intelligence and strategic content development.
Field Representative (Market Research) | U.S. Census Bureau | February 2020 to August 2020
Achieved a 91 percent conversion rate on non-respondent follow-ups using advanced persuasion and interpersonal strategies.
Mentored colleagues on emerging data collection technologies, ensuring 100 percent data accuracy and compliance in a high-stakes, confidential environment.
Translate market intelligence and user data into strategies that unlock growth and competitive advantage.
Business Planning, Roadmapping & Growth Strategy
Market & Competitor Intelligence
Data-Driven Insights & Financial Modeling
User Research (Personas, Journey Mapping)
SEO & Content Opportunity Analysis
Consulting Frameworks (Pyramid Principle, First Principles)
Leverage AI to drive innovation, streamline workflows, and deliver scalable business impact.
Prompt Engineering & Workflow Automation
AI-Augmented Content & SEO Systems
Generative AI & LLM Applications for Business
AI-Assisted Coding & Markup (HTML, CSS, JS, JSON-LD)
Systems Integration & Tooling Architecture
Architect seamless systems and experiences that align operations with user and customer needs.
Systems Thinking & Operational Design
UX/CX Strategy & Funnel Optimization
Content Architecture & Information Systems
Revenue Operations & Go-to-Market Enablement
Engineer measurable growth through data-driven SEO and conversion optimization.
Full-Funnel SEO (Technical, On/Off-Page, Local)
Conversion Rate Optimization (CRO) & A/B Testing
Content Development Lifecycle & CMS Management
Digital PR & Authority Building
Mobilize cross-functional teams and stakeholders to deliver strategic outcomes.
Team Leadership, Mentorship & Development
Stakeholder Management & Strategic Communication
Change Management & Organizational Agility
My professional development is built on a curated progression of elite training, technical certifications, and academic foundations, reflecting my identity as a Strategic Integrator, a professional who bridges specialized execution with executive-level strategy.
Strategy & Operations: Revenue Operations (HubSpot); Agile Scrum Master (Simplilearn)
Research & Analytics: Certified Research Professional (IIPMR); Advanced Conversion Rate Optimization (Simplilearn)
Technical Execution: SEO Manager & Technical SEO (Blue Array Academy)
McKinsey Forward Program – I was selected for McKinsey & Company’s global leadership initiative focused on problem-solving, digital transformation, and growth-oriented leadership in complex environments.
Digital Marketing Specialization – University of Illinois Urbana-Champaign
B.S., Business Administration (Management) – Montana State University Billings
Consistently recognized for elite performance, leadership, and integrity within a high-stakes federal environment, demonstrating mastery of critical soft skills that translate directly into strategic roles.
Sustained Excellence
Earned the highest performance rating, Level 5 – Achieved Excellence, for four consecutive years (2011–2014) across all core competencies, including critical thinking, integrity, and collaboration.
Recognized Leadership & Mentorship
Honored with 13 formal performance awards, including a Special Achievement Award for mentoring new employees and commendations citing the “profound impact” of coaching on team performance.
Distinguished Communication & Composure
Commended by both senior leadership and the public for resolving high-conflict situations with “extraordinary poise” and a “thoughtful communicative style.” Notably, received an unsolicited written commendation from a professional traveler describing service as “EXTREMELY courteous, respectful, and professional…an example to lead and be followed.”
I am always open to the right opportunities, whether that means partnering with you on a project or stepping into a senior content strategy role. If you are tackling challenges in content strategy, growth marketing, or customer experience, I can help turn ideas into measurable impact.
Consulting and Projects for Your Organization
I partner with organizations that want clarity, execution, and growth. Engagements are tailored to your goals and may include:
Strategy Sessions – Focused deep-dives to solve challenges, sharpen positioning, or map your next move.
Project-Based Work – End-to-end execution on content strategy, customer journeys, or market analysis.
Ongoing Partnerships – Retainer-style advisory for teams that want an embedded, trusted strategist driving results.
For a Full-Time Role
I am also pursuing senior opportunities in Content Strategy or Growth Marketing, where I can bring cross-disciplinary expertise to solve complex challenges, lead teams, and translate strategy into measurable ROI. I thrive in ambiguity and excel at building structure that delivers impact.
