John M. Dane

Value Proposition

What does a Strategic Integrator bring to the Table? 

I design and synchronize systems that turn strategy into scalable, results-driven action.

As a strategic integrator, I unite AI strategy, research, content strategy, and human-centered CX into a cohesive growth engine that achieves results fragmented efforts cannot deliver.

My method is simple yet disciplined:

Insight First — Precision market research uncovers what the audience truly values.

Authority Building — A content and SEO framework positions the brand as the trusted authority.

System Engineering — Operational and technical systems convert attention into action, and action into profit. This is the deliberate transformation of knowledge into impact.

My credibility is grounded in evidence. As a top 0.5% performer in an elite 4,000-member AI program, I’ve built a portfolio that proves my advantages. Each project in this curated collection applies systems-level thinking to ambiguous, real-world challenges—translating them into clear, data-backed solutions that drive measurable growth in high-stakes environments.

Case Studies

3 Pillars of Excellence: 9 Case Studies

My portfolio is built on three pillars—AI strategy, content strategy, and human-centered CX—which together define my ability to design systems that are intelligent, scalable, and deeply aligned with human needs. Each area demonstrates a distinct strength: transforming AI into a strategic partner, building content ecosystems that accelerate growth, and translating user insights into experiences that inspire trust. Viewed collectively, these case studies highlight an integrated methodology—uniting technology, strategy, and empathy to deliver measurable business outcomes and lasting competitive advantage. 

Read More Below 👇 

Pillar # 1. AI Strategy Case Studies

Featured Case Study: Trusted Tester Program – Shaping the Future of AI 

Supporting Case Study 1: Proprietary Prompt Suite – Automating Senior-Level Workflows 

Supporting Case Study 2: Pulse Labs Research – Optimizing Gemini AI for Strategic Workflows 

Pillar # 2. Content Strategy Case Studies

Featured Case Study: Local Nonprofit – Digital Overhaul Driving 800% Growth 

Supporting Case Study 1: Hunting Outfitter – Roadmap to Local Market Authority 

Supporting Case Study 2: Global Pharma – Translating Complex Oncology Content for SEO

Pillar # 3. Human-Centered CX Case Studies

Featured Case Study: TELUS International – Safeguarding Trust on Meta Platforms

Supporting Case Study 1: H&R Block – Enhancing CX/UX in Digital Tax Filing

Supporting Case Study 2: University of Alaska Anchorage – Redesigning the Mental Health Patient Journey

Experience 

Professional Experience & Projects

Search and Strategy Contributor | Confidential AI Development Programs | December 2024 to Present

• Ranked in top 0.5 percent of over 4,000 elite testers, consistently delivering precise, high-value feedback that shaped core product direction.

• Contributed to multi-phase research studies, including diary study applying Gemini AI to advanced coding workflows.

• Designed and validated AI prompt architectures applied to SEO, content strategy, and UX optimization, earning formal recognition, and performance bonus for high-leverage insights influencing feature rollouts.

Strategy Consultant | McKinsey and Company Forward Program | September 2024 to December 2024

• Selected for McKinsey’s global leadership program in digital transformation and growth-oriented problem solving.

• Led capstone strategy project addressing a complex urban crisis, and delivered evidence-based revitalization plan to senior stakeholders.

• Diagnosed 35-point decline in public transit usage as root cause of gridlock through multi-year data analysis.

• Applied Pyramid Principle to distill nine competing factors into two priorities of transit revitalization and infrastructure modernization, framing roadmap to reduce commute times by 50 percent within five years.

Lead SEO and Content Strategist | Trinity Lutheran Church | February 2020 to August 2024

• Orchestrated 10,000 percent organic traffic increase over 4.5 years, ranking top 5 for over 2,100 targeted keywords.

• Built and optimized content library of 270+ articles, generating 86,000+ impressions and sustained engagement times exceeding 10 minutes per article.

• Elevated domain authority through comprehensive technical and local SEO program, producing an estimated $2,150 per month in earned media value.

Expert Research Contributor | MarketVision Research, Sago, SIS International and Others | September 2023 to Present

• Partnered with global brands including General Mills, Pfizer, H&R Block, and WhatsApp Meta, delivering 300+ actionable insights across product, packaging, marketing, and digital strategy, reducing launch risk and optimizing adoption.

• Directed end-to-end consumer and neuromarketing research, including multi-day In-Home Use Tests and packaging diagnostics, shaping retail strategy, product satisfaction, dosage communication, and shelf impact.

• Led UX and digital strategy initiatives, including 60-minute smart home device study and WhatsApp privacy campaign, uncovering five key user frustrations, generating six actionable recommendations, and transforming storyboards into 10 to 20 second short-form videos that boosted clarity, engagement, and adoption.

Prompt Engineer | Personal Project | April 2023 to Present

• Built proprietary suite of  300+ advanced AI prompts, including 40+ master frameworks, forming modular operating system for strategic execution.

• Engineered workflows to cut tactical workload by up to 85 percent while amplifying creativity, strategic clarity, and client-facing performance.

Digital Market Research Analyst | Telus International | June 2022 to June 2023

• Delivered 25 to 50 mission-critical insights per product for global CPG brands, influencing SEO, customer experience, and marketing strategy.

• Conducted deep analyses across 100+ data points per project cycle, translating complexity into clear, actionable reports for executive stakeholders.

• Partnered with product and marketing teams to transform data into measurable growth strategies.

Founder and Niche Market Specialist | Tabby Care | September 2020 to January 2023

• Founded and scaled niche WordPress platform to 7,600+ global views across 128 countries, demonstrating rapid market entry and global reach.

• Secured 1,034 backlinks and strong keyword rankings through competitor intelligence and strategic content development.

Field Representative (Market Research) | U.S. Census Bureau | February 2020 to August 2020

• Achieved 91% conversion rate on non-respondent follow-ups using advanced persuasion and interpersonal strategies.

• Mentored colleagues on emerging data collection technologies, ensuring 100 percent data accuracy and compliance in high-stakes, confidential environment.

Skills

Strategic Planning & Insight 

Translate market intelligence and user data into strategies that unlock growth and competitive advantage.

• Business Planning, Roadmapping & Growth Strategy

• Market & Competitor Intelligence

• Data-Driven Insights & Financial Modeling

• User Research (Personas, Journey Mapping)

• SEO & Content Opportunity Analysis

• Consulting Frameworks (Pyramid Principle, First Principles)

AI & Automation Acceleration

Leverage AI to drive innovation, streamline workflows, and deliver scalable business impact.

• Prompt Engineering & Workflow Automation

• AI-Augmented Content & SEO Systems

• Generative AI & LLM Applications for Business

• AI-Assisted Coding & Markup (HTML, CSS, JS, JSON-LD)

• Systems Integration & Tooling Architecture

Systems & Experience Design

Architect seamless systems and experiences that align operations with user and customer needs.

• Systems Thinking & Operational Design

• UX/CX Strategy & Funnel Optimization

• Content Architecture & Information Systems

• Revenue Operations & Go-to-Market Enablement

Technical Execution & Growth

Engineer measurable growth through data-driven SEO and conversion optimization.

• Full-Funnel SEO (Technical, On/Off-Page, Local)

• Conversion Rate Optimization (CRO) & A/B Testing

• Content Development Lifecycle & CMS Management

• Digital PR & Authority Building

Leadership & Collaboration

Mobilize cross-functional teams and stakeholders to deliver strategic outcomes.

• Team Leadership, Mentorship & Development

• Stakeholder Management & Strategic Communication

• Change Management & Organizational Agility

Education

My professional development is built on a curated progression of elite training, technical certifications, and academic foundations, reflecting my identity as a strategic integrator, a professional who bridges specialized execution with executive-level strategy.

Certifications

Strategy & Operations: Revenue Operations (HubSpot); Agile Scrum Master (Simplilearn)

Research & Analytics: Certified Research Professional (IIPMR); Advanced Conversion Rate Optimization (Simplilearn)

Technical Execution: SEO Manager & Tech SEO (Blue Array Academy)

Elite Strategic Training

McKinsey Forward Program – I was selected for McKinsey & Company’s global leadership initiative focused on problem-solving, digital transformation, and growth-oriented leadership in complex environments.

University Education

Digital Marketing Specialization – University of Illinois Urbana-Champaign: Focus on integrated digital campaigns and data-driven growth

Principles of Marketing Research – University of Georgia: ESOMAR, MRA, and MRII; applied market research frameworks and analytics

B.S., Business Administration (Management) – Montana State University Billings: Foundation in leadership, operations, and strategic management

Awards & Recognition

Department of Homeland Security (TSA)

Consistently recognized for elite performance, leadership, and integrity within a high-stakes federal environment, demonstrating mastery of critical soft skills that translate directly into strategic roles.

Sustained Excellence

Earned the highest performance rating, Level 5 – Achieved Excellence, for four consecutive years (2011–2014) across all core competencies, including critical thinking, integrity, and collaboration.

Recognized Leadership & Mentorship

Honored with 12 formal performance awards, including a Special Achievement Award for mentoring new employees and commendations citing the “profound impact” of coaching on team performance.

Distinguished Communication & Composure

Commended by both senior leadership and the public for resolving high-conflict situations with “extraordinary poise” and a “thoughtful communicative style.” Notably, received an unsolicited written commendation from a professional traveler describing service as “EXTREMELY courteous, respectful, and professional…an example to lead and be followed.”

Let's Connect

How Can I Help You Achieve Your Goals?

I am always open to exploring new opportunities where my expertise in AI, content strategy, growth marketing, and customer experience can drive measurable impact for your organization.

Seeking a Strategic Partner?

For consulting and projects, I'm available to discuss how my cross-disciplinary approach can deliver structure and measurable ROI. I partner with individuals and organizations seeking clarity, execution, and growth through:

• Strategy Sessions: Focused deep-dives to solve challenges, sharpen positioning, or map your next move.

• Project-Based Work: End-to-end execution on content strategy, customer journeys, or market analysis.

• Ongoing Partnerships: Retainer-style advisory for teams desiring an embedded, trusted strategist.

For a full-time role, I pursue senior opportunities in content strategy, growth marketing, and BizOps, where I thrive in ambiguity and excel at building structures that deliver impact.

Ready to Discuss Your Next Challenge?

Let's Connect

• Email 

• LinkedIn

• Contact Page

Hours of Availability

Monday - Friday, 8:00 AM - 6:00 PM (Mountain Time). I typically respond within one business day.

My resume is available upon request for interested parties. For privacy and security reasons, it is not available for direct download.