John M. Dane 

Digital Marketing Professional 

Search Engine Optimization

Off-Page SEO | On-Page Optimization | Organic Search | Technical SEO

Explore the journey of John M. Dane, a versatile digital marketing professional specializing in SEO. Discover his expertise in off-page and on-page optimization, organic search, and technical SEO. Contact him to elevate your digital presence 

Digital Marketing Professional

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Contact Information




Miles City, Montana (MT) 59301

Greetings, I'm thrilled to connect with you and share more about myself! You can easily reach out to me through various means:




Feel free to contact me via email. Whether you have inquiries, want to discuss potential collaborations, or just want to say hello, my inbox is always open to your messages.


Contact Form:


If you prefer a more formal and organized approach to communication, you can utilize the contact form provided on this website. It ensures your message reaches me promptly, and I'll be sure to respond as soon as possible.




For professional networking and updates on my professional journey, connect with me on LinkedIn. I'm always eager to connect with like-minded individuals, share insights, and explore potential opportunities.


Operating Hours:


I make every effort to provide prompt responses and ensure your inquiries are handled efficiently. You can expect a reply from me during my operating hours, which are from 8:00 am to 6:00 pm Mountain Time (MT). Rest assured, I'll get back to you within this time frame.


Thank you for your interest and time. Enjoy your day, and I look forward to connecting with you!

Why Digital Marketing

The Power of Digital Marketing for Your Business

In today's fast-paced and ever-changing business environment, the story behind your brand stands as your most invaluable asset. Whether your tale is one of inspiration, education, or pure delight, how you craft and convey it can be a game-changer. This is precisely where my expertise comes into play. I am deeply passionate about creating and executing search engine optimization (SEO) marketing strategies that empower businesses not only to narrate their stories but also to make a significant impact and realize their objectives.

Unveiling the Potential of Digital Marketing

We reside in an era of unparalleled connectivity, enabling businesses to engage with millions, if not billions, of individuals through various channels. To truly captivate your target audience, you must construct a compelling narrative filled with the right emotions and impact, all within a meticulously structured framework.

The domain of digital marketing is expanding at an unprecedented pace. As it advances, the importance of specialization becomes increasingly apparent. Since 2022, my primary focus has been centered on search engine optimization (SEO). This specialization has equipped me with the experience and expertise needed to yield lasting results.

The Dilemma of Paid Advertising

Nevertheless, it's crucial to acknowledge that paid advertising, whether on platforms like Bing, Facebook, or Google Ads, carries its own set of advantages and disadvantages. On the positive side, it can deliver remarkable short-term results, generating instant visibility and leads. However, effectively managing these ad campaigns can often prove to be a formidable challenge. Advertising accounts may find themselves suspended or banned for reasons that aren't always transparent.

In today's economic climate, not every business can allocate substantial sums of money, whether in millions, hundreds of thousands, or even tens of thousands, to paid advertising each month. For many individuals and organizations, especially in the long run, investing in the development of organic search results emerges as a more sustainable and cost-effective business strategy.

Exploring the Benefits of Digital Marketing, Specifically SEO

Let's delve deeper into why embracing digital marketing, and particularly SEO, is a strategic choice that can transform the trajectory of your business:

Boundless Connectivity

In the digital era, our world is interconnected like never before. With a simple click, your message can resonate with a global audience. Whether your objective is to inspire, educate, or engage, the reach you can achieve is limitless. Digital marketing enables you to harness this power and weave your narrative into the fabric of the online world.

The Significance of SEO

Search engine optimization, or SEO, is a dynamic field within digital marketing that has my unwavering focus. It goes beyond merely optimizing your website for search engines; it's about crafting an online presence that appeals to both algorithms and human emotions. The outcome is increased visibility, enhanced credibility, and a surge in organic traffic.

Navigating the Complexity of Paid Advertising

Paid advertising on platforms like Bing, Facebook, and Google Ads holds its allure. It can provide a quick boost in visibility and immediate leads. However, this path is not without its challenges. Ad campaigns can be intricate, and the rules often seem like a constantly shifting landscape. One misstep and you may find your advertising account in jeopardy.

The Sustainable Strategy: Organic Search Results

In an age of economic uncertainties, it's essential to contemplate a more sustainable and cost-effective strategy. Investing in the cultivation of organic search results can offer long-term benefits that paid advertising simply can't match. Think of it as planting seeds that will yield a bountiful harvest over time.

Imagine a scenario where your website consistently appears at the top of search results. This translates to a steady stream of visitors genuinely interested in what you offer. The best part? You won't need to deplete your financial resources to maintain this flow of visitors.

Real-Life Illustrations

Let's bring this discussion to life with a few real-world examples:

Imagine a local bakery in a small town. They decided to invest in SEO, optimizing their website to appear at the top of search results for queries like "freshly baked bread near me." The result? A consistent influx of hungry customers searching for precisely what the bakery has to offer. No extravagant advertising budgets are necessary—just a well-optimized website and a delightful product.

Now, let's shift our attention to an emerging e-commerce store. They experiment with paid advertising, pouring significant resources into Google Ads. Initially, they witnessed a surge in traffic and sales. However, they soon realize that their advertising budget is rapidly depleting, and they're uncertain if the leads they're generating will translate into long-term customers.

By sharing these real-world examples, we aim to underscore the power of digital marketing and the nuances involved in choosing the right path.

Key Considerations

As you navigate the digital marketing landscape, it's essential to reflect on several critical questions:

·    What is the primary objective of your digital marketing endeavors?

·    How can you craft a narrative that resonates with your target audience?

·    Is investing in paid advertising the right choice for your business, or should you explore the sustainable avenue of SEO?

·    What long-term benefits are you aiming to achieve, and how can they be best realized?

The answers to these questions will guide you on your journey to harness the potential of digital marketing.

In Conclusion

In summary, the decision to embrace digital marketing, especially search engine optimization, can redefine your business's trajectory. It provides an opportunity to connect with a global audience, enhance visibility, and lay the foundation for sustainable growth. In a world where every click counts, crafting the right narrative and selecting the appropriate strategy can make all the difference.

So, why opt for digital marketing? The answer is clear: it holds the key to unlocking your business's full potential.

About John M. Dane

About John M. Dane: Shaping the Digital Marketing Landscape

Success in the Digital Realm

Introducing John Dane, an accomplished digital marketing connoisseur, driven by a relentless pursuit of strategic excellence and an innate artistic flair. Originating from the picturesque backdrop of Miles City, Montana, John has etched a remarkable presence in the realm of search engine optimization (SEO). With over three years of hands-on experience spanning diverse industry verticals, John brings a multifaceted skill set to the world of digital marketing.

A Journey of Unveiling

John Dane's professional odyssey is an enchanting expedition through the ever-evolving landscape of digital marketing. He has navigated through a plethora of domains within this universe, unveiling his versatile skill set. With more than three years of immersive experience, he has mastered an extensive array of competencies. These include adeptness in blogging, content creation, digital marketing strategies, HTML proficiency, astute keyword research, mastery of both on-page and off-page SEO techniques, organic search tactics, paid search campaigns, a profound understanding of PPC (Pay-Per-Click) advertising, finesse in social media marketing, and a penchant for creative ingenuity.

Pioneering Progress in a Dynamic Arena

In the fast-paced world of SEO, staying at the forefront requires an extraordinary blend of art and science, and John has mastered this craft. His unwavering commitment to continuous learning and innovation shines through his daily routines. Beyond the confines of digital marketing, he immerses himself in the latest insights from sources like Search Engine Journal and enlightening YouTube videos, ensuring that he is always abreast of the newest developments and emerging trends.

The Symbiosis of Digital and Natural Worlds

Residing in the tranquil landscapes of Montana has endowed John with a unique perspective on life and work. He cherishes the awe-inspiring beauty of his surroundings and takes leisurely strolls through the heart of nature, escaping the shackles of a hectic schedule. This harmonious equilibrium between the digital sphere and the serene outdoors of Montana serves as a testament to John's holistic approach to life.

The Magic of Collaborative Endeavors

John's passion for digital marketing transcends solitary endeavors. He thrives in the collaborative realm, actively engaging in two or three-sided SEO ventures. Whether delving into the intricacies of affiliate marketing or lending his creative touch to distinctive projects, John recognizes the synergistic potential of collective learning and earning. It's not merely about individual excellence; it's about the enchanting alchemy that occurs when brilliant minds join forces.

A Global Playground

In a digital world that knows no geographical boundaries, John is poised to collaborate with clients and organizations across the globe. He enthusiastically embraces the boundless opportunities for global connectivity and eagerly embarks on new horizons. If you aspire to attain remarkable organic search results, John is the partner to propel your journey to success.

Connect with John Dane

If John's digital marketing journey has ignited your curiosity, and you believe he can be the catalyst for your business's triumph, don't hesitate to get in touch. Reach out to John at any time to explore how his expertise can catapult your business to new heights, ensuring your organic search results shine brilliantly.

John Dane isn't just a digital marketing professional; he's a collaborator, a visionary, and a guiding light on your path to online triumph. His journey, principles, and expertise converge to craft a narrative that's both inspiring and influential in the dynamic world of digital marketing.


John M. Dane's SEO Experience and More

John M. Dane's remarkable journey through the realm of digital marketing is a testament to dedication, innovation, and outstanding achievements. His impact in various roles speaks of his unwavering commitment and a consistent delivery of exceptional results. Let's delve into his remarkable journey, marked by significant milestones.

SEO Specialist at Daily Health Overload

Online, Remote | September 2021 – Present

John entered the role of a Search Engine Optimization Specialist at Daily Health Overload with great enthusiasm and expertise. His journey began with thorough keyword research, a fundamental element in the digital marketing world. Leveraging these insights, he crafted insightful, 1,000+ word content tailored for 2-3 health products targeting five English-speaking countries. The result? A substantial and measurable increase in organic visibility, marking a promising start to his journey.


·    Significantly elevated organic visibility through in-depth keyword research and the creation of 1,000+ word content for 2-3 health products targeting five English-speaking countries.

·    Cultivated and expanded a thriving Facebook business group, growing the community to 1,600+ active users.

·    Implemented an effective content strategy that boosted engagement and fostered meaningful interactions.

·    Demonstrated resourcefulness by efficiently utilizing 5-10 AI SEO tools, resulting in optimized digital marketing strategies and substantial cost savings through SEO SaaS tools secured via group buys.

SEO Specialist at Trinity Lutheran Church

Miles City, MT | February 2020 – Present

John's journey at Trinity Lutheran Church is nothing short of remarkable. He's not just a digital marketing specialist; he's a transformation architect. His role began with the pivotal task of spearheading a monumental 2,950% increase in organic traffic over a span of three years. His commitment to achieving rankings for 1,300+ keywords was not just a goal; it was a mission. And he achieved it, with an impressive 7.7K clicks, 354K impressions, and an enviable 2.2% click-through rate (CTR).


·    Orchestrated a remarkable 2,950% surge in organic traffic over three years, securing rankings for 1,300+ keywords.

·    Achieved an impressive 7.7K clicks, 354K impressions, and a notable 2.2% click-through rate (CTR).

·    Spearheaded the development and optimization of 21 web pages within a tight 60-day timeframe, significantly enhancing the church's online presence.

·    Played a pivotal role in the creation and revamp of 120+ business citations, resulting in a substantial 50% surge in local organic traffic.

·    Consistently delivered a collection of 150+ engaging blog posts, maintaining a commitment to fresh content with a production rate of 5+ blog posts per month.

·    Dominated Google results for "church in Miles City" and "Christian school in Miles City" for Trinity Lutheran Church and Trinity Lutheran Classical School.

Market Research Analyst (Consumer Goods) at Telus International

Online, Remote | June 2022 – June 2023

John's tenure at Telus International in the consumer goods sector showcases his ability to streamline brand marketing strategy, sales, and customer UX. He's not just an analyst; he's a strategist. His consistent delivery of 25–50 insights per product was not just a contribution; it was a transformational impact. It's about not just seeing the present market but foreseeing the future.


·    Streamlined brand marketing strategy, sales, and customer user experience through the delivery of 25–50 valuable insights per product.

·    Collaborated seamlessly with 30+ teammates via Google Meet, working collectively to achieve shared business goals.

·    Enhanced user experience significantly based on a comprehensive evaluation of 100+ criteria.

·    Consistently delivered two comprehensive market research reports per consumer product within an efficient 8-week timeframe, consistently meeting 100% of required deadlines.

SEO Specialist at Tabby Care

Online, Remote | September 2020 – January 2023

John's role at Tabby Care reflects a unique blend of creativity and technical expertise. His journey began with the creation of a 31-page WordPress blog. But it wasn't just about pages; it was about pages that resonate. The blog garnered substantial traction, accumulating 7,600+ views from 128 countries. His blogging prowess isn't just about writing; it's about engaging and impacting a global audience.


·    Crafted a 31-page WordPress blog that garnered substantial traction, accumulating 7,600+ views from 128 countries.

·    Significantly improved user experience by optimizing navigation, metadata, and content strategy through the utilization of 10+ AI technologies.

·    Skillfully analyzed 30+ competitors to gain valuable insights, identified 38 keywords, and generated an impressive 1,034 backlinks, substantially boosting the website's organic visibility and authority.

Enumerator (County Field Representative) at US Census Bureau

Custer County, MT | February 2020 – August 2020

In his role as an Enumerator for the US Census Bureau, John showcased exceptional skills in achieving a remarkable 91% conversion rate of non-respondents. His use of friendly persuasion tactics, coupled with non-response follow-up for 300+ addresses in the 2020 census market research project, reflects his commitment to excellence. He's not just collecting data; he's creating connections.


·    Demonstrated exceptional skills by achieving a remarkable 91% conversion rate of non-respondents using friendly persuasion tactics.

·    Successfully executed non-response follow-up for 300+ addresses as part of the 2020 census market research project.

·    Displayed strong leadership and mentoring abilities by providing guidance and support to 3 team members.

·    Effectively managed schedules and confidential data, consisting of 9 core criteria, using the iPhone 8 app, maintaining accuracy and confidentiality throughout the data collection process.

Proof of Federal Employment:

Letter of Job Offer

Employee Identification

Eligibility for Future Opportunities

Landlord Assistant at Rimview Apartments

Billings, MT | May 2015 June 2020

In his role as a Landlord Assistant at Rimview Apartments, John exhibited a diverse skill set that extended beyond the realm of digital marketing. His responsibilities encompassed the maintenance of 3 office computers, 2 printers, and a fax machine, all integrated into an Ethernet network. Furthermore, John demonstrated his commitment to safeguarding sensitive business information by diligently utilizing Carbonite and external hard drives.


·    Managed and maintained 3 office computers, 2 printers, and a fax machine within an Ethernet network.

·    Ensured the security of sensitive business data through meticulous backups on Carbonite and external hard drives.

·    Significantly amplified brand awareness campaigns on Facebook, consistently reaching 16,000 Billings residents weekly with a reach of 33,000 local impressions.

·    Maintained and updated vital information on various platforms, including Google My Business, Yelp, Yext, and other business citations.

·    Strengthened tenant-landlord relationships through exceptional customer service and conducted an impressive average of 20 background checks per month on prospective tenants.

Digital Marketer at Freelance

Online, Remote | January 2015 April 2017

During his tenure as a Digital Marketer, John lent his expertise to a range of projects, setting up and managing social media accounts for individuals and small businesses. His role went beyond mere account creation; it involved the strategic scheduling of social content, ensuring consistent engagement and brand visibility.


·    Established and managed Google Plus, Gmail, Facebook, Instagram, LinkedIn, and Twitter accounts for both individuals and small businesses.

·    Generated and scheduled engaging social content, maintaining an impressive frequency of 5 posts per week, totaling up to 20 posts per month.

·    Conducted comprehensive evaluations of business websites and social media platforms, offering valuable recommendations for enhancement.

Transportation Security Officer at DHS/TSA

Billings, MT | January 2008 – December 2014

As a Transportation Security Officer at the Transportation Security Administration, John's remarkable contributions spanned over six years, earning him a profound understanding of national aviation security. His consistently high annual performance evaluations, rated at the elite Level 5, were a testament to his dedication and competence, achieved over four consecutive years from 2011 to 2014.


·    Garnered 6+ years of invaluable national aviation security experience while stationed at a CAT 3 airport.

·    Attained elite Level 5 annual performance evaluations for four consecutive years, demonstrating unwavering commitment to excellence (2011-2014).

·    Assumed a leadership role, mentoring and training over 20 employees to perform security functions in strict accordance with protocols.

·    Received an impressive 13 awards over a five-year span, resulting in a total of 68+ hours of paid compensation.

·    Leveraged 6+ modes of emotional intelligence (EQ), including active listening, empathy, judgment calls, problem sensitivity, selective attention, and social perceptiveness.

·    Upheld the organizational mission through adherence to 3 core values: collaboration, innovation, and integrity.

Proof of Federal Employment:

Letter of Job Offer

Employee Identification

Security Clearance

John M. Dane's remarkable career journey is a living testament to his exceptional capacity to thrive in a myriad of roles, underscored by his steadfast commitment to achieving excellence. His dynamic skill set not only encompasses the realm of digital marketing but also boasts technical expertise and an unwavering dedication to workplace integrity.

John M. Dane consistently surpasses expectations, leaving an indelible and transformative mark in every position he undertakes. He is not merely a digital marketing specialist; he is a virtuoso who consistently delivers exceptional results across a diverse range of roles. His journey is a powerful testament to unyielding dedication and an unwavering quest for excellence in the ever-evolving digital marketing landscape.

It's a story that goes beyond mere accomplishments; it's an inspiring narrative that motivates and guides others in the realm of digital marketing. When it comes to the world of digital marketing, John M. Dane is the name that will always be remembered.

Professional Skills

Analytics and Market Research:

Competitive Analysis, Custom Audience Targeting, Keyword Research, KPIs, MS Excel, Pivot Tables, Product Research, User Research

Communication Skills:

Client Engagement, Empathy, Presentations, Review, Storytelling

Google Tech Stack: 

Google Alerts, Google Docs, Google Domains, Google Drive, Google Forms, Google Photos, Google Search Console, Google Trends, Google Webmaster Tools, YouTube 

Off-Page Search Engine Optimization (SEO): 

Business Citations, Google My Business, Industry Directories, Link Building, Local SEO, Social Media Posts 

On-Page Search Engine Optimization (SEO):

Blog Posts, Headings, Headlines, Images, Landing Pages, Meta Descriptions, Organic Search, Titles, Title Tags

Technical Search Engine Optimization (SEO):

HTML, Crawling, Indexing, Javascript, User Experience Rendering, UX, WordPress 

5 Core Personal Qualities

Adaptable, Analytical, Curious, Organized, Reliable


Digital Analytics Tools:

Google Analytics, Facebook Pixel, Hotjar

Digital User Research Tools:  

Amazon, Answer the Public, Bigspy, BuzzSumo, CBEngine, CBSnooper, Clickmagick, Google Keyword Planner, Google Search Operators, Google Trends, Similarweb Ubersuggest

File Conversion Software:

Online-Convert, Sejda

Graphics Software:  

Canva, Lunapic, Movavi Photo Editor

Search Engine Optimization (SEO) Tools (Free):  

SEOptimizer, SureOak SEO Tools, Nibbler Silktide Analytics, Spyfu

Search Engine Optimization (SEO) Tools (Paid):   

Ahrefs, Majestic, Moz, Screaming Frog, SEMRush

Writing Tools:  

Microsoft Office Suite, Apache OpenOffice, Grammarly, Smmry, StripHMTL

Digital Marketing Certifications

Marketing Analysis - Where Theory Meets Practice

SEMRush, Issued Dec 2023

Advanced Search Engine Optimization

Simplilearn, Issued Mar 2023


Advanced Website Conversion Rate Optimization

Simplilearn, Issued Feb 2023


Marketing Funnel Essentials

Basis Technologies, Issued Feb 2023


Technical SEO

Blue Array SEO B Corp, Issued Jan 2023


Growth-Driven Design

HubSpot Academy, Issued Nov 2022


Content Marketing

HubSpot Academy, Issued Sep 2022


Google Analytics Individual Qualification 

Google Digital Academy, Issued Jun 2022


Google Ads Search 

Google Digital Academy, Issued Mar 2022

University Education

Specialization, Digital Marketing

University of Illinois Urbana-Champaign, Champaign, IL

Specialization, Search Engine Optimization

University of California-Davis, Davis, CA

Bachelor of Science (BS), Business Administration (BSBA)

Montana State University-Billings, Billings, MT

Billings Gazette Newspaper Citation


Achieved 13 awards over 5-year span from Department of Homeland Security, resulting in 68+ hours of paid compensation.  Earned accolades for attention to detail, collaboration, customer service, mentoring, problem-solving, and teamwork.  Accomplished highest levels of performance over 4 consecutive years (2011–2014).

Coaching and Mentoring Awards

Collaboration and Teamwork Awards

Conflict Resolution Award

Customer Service Awards

Top-Tier Performance Awards